{"id":18457,"date":"2026-06-15T10:00:43","date_gmt":"2026-06-15T10:00:43","guid":{"rendered":"https:\/\/www.uslumber.com\/?page_id=18457"},"modified":"2026-06-12T14:47:49","modified_gmt":"2026-06-12T14:47:49","slug":"sbp-brand-transition-announcement","status":"publish","type":"page","link":"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/","title":{"rendered":"SBP Brand Transition Announcement"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":18458,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18457","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"modules":[{"acf_fc_layout":"centered_column","image":"","heading":"","blurb":"","button":"","background_image":"","background_color":"#ffffff"},{"acf_fc_layout":"variable_centered_column","variable_image":{"image":18510,"size":"medium_768"},"heading":"","blurb":"","button":"","background_image":18571,"background_color":""},{"acf_fc_layout":"heading_blurb_cta","spacing_options":{"top_spacing":"half","bottom_spacing":"half"},"heading":"

ONE BRAND<\/p>","blurbs":[{"blurb_paragraph":"

Our six companies are coming together as one unified brand: Specialty Building Products (SBP). Alexandria Moulding, Amerhart, Reeb, DW Distribution, Millwork Sales, and U.S. LUMBER are now SBP! <\/p>\r\n

ONE<\/b> COMPANY, ONE<\/b> TEAM, ONE<\/b> NAME.<\/p>\r\n"}],"cta":"","background_image":"","background_color":"#224f26"},{"acf_fc_layout":"two_columns","spacing_options":{"top_spacing":"half","bottom_spacing":"none"},"reverse":true,"full_width":false,"left_column":{"image":18465},"right_column":{"heading":"What Does This Mean For You?","blurbs":[{"blurb_paragraph":"ONE IDENTITY<\/b>
\r\nBy simplifying how customers experience our organization, you gain a clearer understanding of who we are and the full breadth of what we offer. This clarity supports stronger relationships and more strategic partnerships.\r\n
\r\n
\r\nONE VOICE<\/b>
\r\nYou\u2019ll be represented in the marketplace by a single, powerful brand, giving you access to an even broader range of products and solutions.\r\n
\r\n
\r\nONE CULTURE<\/b>
\r\nWe\u2019re united by shared values and a commitment to service, partnership, and excellence \u2014 working together to meet your needs and exceed your expectations.\r\n
\r\n
\r\n

Even as our brand unifies, the relationships that matter most remain unchanged. Customers will continue working with the same people they know and trust, now backed by a stronger, more unified organization.
\r\n
\r\n \u2014 Specialty Building Products.<\/b><\/p>
"}],"cta":""},"background_image":"","background_color":""},{"acf_fc_layout":"heading_blurb_cta","spacing_options":{"top_spacing":"half","bottom_spacing":"reg"},"heading":"","blurbs":[{"blurb_paragraph":"

Over the coming year, the brand you currently work with will transition to Specialty Building Products. This change will be implemented gradually to ensure a seamless transition.
\r\n
\r\nIf you have any questions or concerns during this transition, please contact your sales representative. <\/b>
"}],"cta":{"title":"Learn More About The Transition","url":"https:\/\/issuu.com\/sbp-marketing\/docs\/sbp_transition_brochure","target":""},"background_image":"","background_color":"#e7e7e7"}]},"yoast_head":"\nSBP Brand Transition Announcement - U.S. LUMBER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SBP Brand Transition Announcement - U.S. LUMBER\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/\" \/>\n<meta property=\"og:site_name\" content=\"U.S. LUMBER\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uslumber.com\/wp-content\/uploads\/GenAIImage_b3ce0e3f-b03d-4bda-bf91-f3aff10d2eec-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/\",\"url\":\"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/\",\"name\":\"SBP Brand Transition Announcement - U.S. LUMBER\",\"isPartOf\":{\"@id\":\"https:\/\/www.uslumber.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.uslumber.com\/wp-content\/uploads\/GenAIImage_b3ce0e3f-b03d-4bda-bf91-f3aff10d2eec-scaled.jpeg\",\"datePublished\":\"2026-06-15T10:00:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/#primaryimage\",\"url\":\"https:\/\/www.uslumber.com\/wp-content\/uploads\/GenAIImage_b3ce0e3f-b03d-4bda-bf91-f3aff10d2eec-scaled.jpeg\",\"contentUrl\":\"https:\/\/www.uslumber.com\/wp-content\/uploads\/GenAIImage_b3ce0e3f-b03d-4bda-bf91-f3aff10d2eec-scaled.jpeg\",\"width\":2560,\"height\":1539},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.uslumber.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SBP Brand Transition Announcement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.uslumber.com\/#website\",\"url\":\"https:\/\/www.uslumber.com\/\",\"name\":\"U.S. LUMBER\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.uslumber.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.uslumber.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.uslumber.com\/#organization\",\"name\":\"US Lumber\",\"url\":\"https:\/\/www.uslumber.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.uslumber.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.uslumber.com\/wp-content\/uploads\/2023\/08\/usl-primary-logo.png\",\"contentUrl\":\"https:\/\/www.uslumber.com\/wp-content\/uploads\/2023\/08\/usl-primary-logo.png\",\"width\":276,\"height\":198,\"caption\":\"US Lumber\"},\"image\":{\"@id\":\"https:\/\/www.uslumber.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SBP Brand Transition Announcement - U.S. LUMBER","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/","og_locale":"en_US","og_type":"article","og_title":"SBP Brand Transition Announcement - U.S. LUMBER","og_url":"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/","og_site_name":"U.S. LUMBER","og_image":[{"width":2560,"height":1539,"url":"https:\/\/www.uslumber.com\/wp-content\/uploads\/GenAIImage_b3ce0e3f-b03d-4bda-bf91-f3aff10d2eec-scaled.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/","url":"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/","name":"SBP Brand Transition Announcement - U.S. LUMBER","isPartOf":{"@id":"https:\/\/www.uslumber.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/#primaryimage"},"image":{"@id":"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uslumber.com\/wp-content\/uploads\/GenAIImage_b3ce0e3f-b03d-4bda-bf91-f3aff10d2eec-scaled.jpeg","datePublished":"2026-06-15T10:00:43+00:00","breadcrumb":{"@id":"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/#primaryimage","url":"https:\/\/www.uslumber.com\/wp-content\/uploads\/GenAIImage_b3ce0e3f-b03d-4bda-bf91-f3aff10d2eec-scaled.jpeg","contentUrl":"https:\/\/www.uslumber.com\/wp-content\/uploads\/GenAIImage_b3ce0e3f-b03d-4bda-bf91-f3aff10d2eec-scaled.jpeg","width":2560,"height":1539},{"@type":"BreadcrumbList","@id":"https:\/\/www.uslumber.com\/sbp-brand-transition-announcement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uslumber.com\/"},{"@type":"ListItem","position":2,"name":"SBP Brand Transition Announcement"}]},{"@type":"WebSite","@id":"https:\/\/www.uslumber.com\/#website","url":"https:\/\/www.uslumber.com\/","name":"U.S. LUMBER","description":"","publisher":{"@id":"https:\/\/www.uslumber.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uslumber.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.uslumber.com\/#organization","name":"US Lumber","url":"https:\/\/www.uslumber.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uslumber.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.uslumber.com\/wp-content\/uploads\/2023\/08\/usl-primary-logo.png","contentUrl":"https:\/\/www.uslumber.com\/wp-content\/uploads\/2023\/08\/usl-primary-logo.png","width":276,"height":198,"caption":"US Lumber"},"image":{"@id":"https:\/\/www.uslumber.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.uslumber.com\/wp-json\/wp\/v2\/pages\/18457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uslumber.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uslumber.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uslumber.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uslumber.com\/wp-json\/wp\/v2\/comments?post=18457"}],"version-history":[{"count":1,"href":"https:\/\/www.uslumber.com\/wp-json\/wp\/v2\/pages\/18457\/revisions"}],"predecessor-version":[{"id":18592,"href":"https:\/\/www.uslumber.com\/wp-json\/wp\/v2\/pages\/18457\/revisions\/18592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uslumber.com\/wp-json\/wp\/v2\/media\/18458"}],"wp:attachment":[{"href":"https:\/\/www.uslumber.com\/wp-json\/wp\/v2\/media?parent=18457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}